Study Media 2 Flash Cards

 
Pile Management Card
Media 2

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Create Unique Contact Points
[unexpected, relevant brand extension]
Create The Right Image for A Brand
[the medium is the message]
Experiment/Roll Out New Ideas
[niche’ marketing, in-game results]
Foster Buzz/WOM
[on-line buzz tracking]
Generate Repeat Purchases/Visits
[redemption tracking]
Support New Targets
[core group and consumer behavior tracking]
Extend Existing Purchase Cycles
[seasonal tracking]
Expand Existing Trade Area/Distribution
[geographic tracking]
Support for/Participation in Promos
[traffic]
Direct Offensive
[Reduce competitive visits/downloads]
Direct Interactions
[visits/downloads]
Message Dominance
[SOV]
Direct Purchase
[ROI]
Expand existing trade area/distribution [geographic tracking]
where the majority of sales are happening and how can we expand this further
Direct Interactions [visits/downloads]/Direct Offensive [Reduce competitive visits/downloads]
measured via the web but can be used through offline media
Support for/participation in promos-[traffic]
compare what we haven’t advertised to times we have; different media mix combination's in terms of traffic
Direct Purchase [ROI] / Message Dominance [SOV]
our media plan has created this result in sales; richards group: red lobster & game stop: direct correlation between money spent on ads and how many lobster plates are sold ; game stop: don’t care about the direct sale of games, we just want to be the dominating company in that space… venues that only give us the lead role
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