Study Jour 3251 Quiz #1 Flash Cards

 
Pile Management Card
Jour 3251 Quiz #1

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research process
the sequence of steps in the design and implementation of a research study
project strategy
the design of individual marketing research studies that are to be conducted
program strategy
a company's philosophy of how marketing research fits into its marketing plan
knowledge management
the systematic collection of employee knowledge about customers, products, and the marketplace
data mining
the use of powerful analytic techniques to quickly and thoroughly explore mountains of data to obtain useful info
dialog system
the part of a decision support system that permits users to explore the databases by employing the system models to produce reports that satisfy their particular info needs
expert system
a computer-based system, artificial intelligence system that attempts to model how experts in the area process info to solve the problem at hand
model system
the part of a decision support system that includes all the routines that allow the user to manipulate the data so as to conduct the kind of analysis the individual desires
data system
the part of a decision support system that includes the processes used to capture and the methods used to store data coming from a number of external and internal sources
decision support system (DSS)
a coordinated collection of data, systems, tools, and techniques with supporting software and hardware, by which an organization gathers and interprets relevant information from business and the environment and turns it into a basis for marketing decisions
marketing information system (MIS)
a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making marketing decisions
marketing research
the function that links the consumer to the marketer through information
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