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| Create Unique Contact Points |
[unexpected, relevant brand extension] |
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samanthatamara Thu, 15 Oct 2009 20:16:21 GMT |
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| Create The Right Image for A Brand |
[the medium is the message] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Experiment/Roll Out New Ideas |
[niche’ marketing, in-game results] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Foster Buzz/WOM |
[on-line buzz tracking] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Generate Repeat Purchases/Visits |
[redemption tracking] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Support New Targets |
[core group and consumer behavior tracking] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Extend Existing Purchase Cycles |
[seasonal tracking] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Expand Existing Trade Area/Distribution |
[geographic tracking] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Support for/Participation in Promos |
[traffic] |
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samanthatamara Thu, 15 Oct 2009 20:16:08 GMT |
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| Direct Offensive |
[Reduce competitive visits/downloads] |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Direct Interactions |
[visits/downloads] |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Message Dominance |
[SOV] |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Direct Purchase |
[ROI] |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Expand existing trade area/distribution [geographic tracking] |
where the majority of sales are happening and how can we expand this further |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Direct Interactions [visits/downloads]/Direct Offensive [Reduce competitive visits/downloads] |
measured via the web but can be used through offline media |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Support for/participation in promos-[traffic] |
compare what we haven’t advertised to times we have; different media mix combination's in terms of traffic |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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| Direct Purchase [ROI] / Message Dominance [SOV] |
our media plan has created this result in sales; richards group: red lobster & game stop: direct correlation between money spent on ads and how many lobster plates are sold ; game stop: don’t care about the direct sale of games, we just want to be the dominating company in that space… venues that only give us the lead role |
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samanthatamara Thu, 15 Oct 2009 20:13:25 GMT |
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