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| research process |
the sequence of steps in the design and implementation of a research study |
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nms528 Thu, 19 Feb 2009 00:47:34 GMT |
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| project strategy |
the design of individual marketing research studies that are to be conducted |
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nms528 Thu, 19 Feb 2009 00:47:34 GMT |
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| program strategy |
a company's philosophy of how marketing research fits into its marketing plan |
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nms528 Thu, 19 Feb 2009 00:47:34 GMT |
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| knowledge management |
the systematic collection of employee knowledge about customers, products, and the marketplace |
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nms528 Thu, 19 Feb 2009 00:47:34 GMT |
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| data mining |
the use of powerful analytic techniques to quickly and thoroughly explore mountains of data to obtain useful info |
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nms528 Thu, 19 Feb 2009 00:45:11 GMT |
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| dialog system |
the part of a decision support system that permits users to explore the databases by employing the system models to produce reports that satisfy their particular info needs |
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nms528 Thu, 19 Feb 2009 00:45:11 GMT |
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| expert system |
a computer-based system, artificial intelligence system that attempts to model how experts in the area process info to solve the problem at hand |
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nms528 Thu, 19 Feb 2009 00:45:11 GMT |
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| model system |
the part of a decision support system that includes all the routines that allow the user to manipulate the data so as to conduct the kind of analysis the individual desires |
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nms528 Thu, 19 Feb 2009 00:45:11 GMT |
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| data system |
the part of a decision support system that includes the processes used to capture and the methods used to store data coming from a number of external and internal sources |
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nms528 Thu, 19 Feb 2009 00:39:24 GMT |
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| decision support system (DSS) |
a coordinated collection of data, systems, tools, and techniques with supporting software and hardware, by which an organization gathers and interprets relevant information from business and the environment and turns it into a basis for marketing decisions |
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nms528 Thu, 19 Feb 2009 00:39:24 GMT |
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| marketing information system (MIS) |
a set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making marketing decisions |
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nms528 Thu, 19 Feb 2009 00:39:24 GMT |
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| marketing research |
the function that links the consumer to the marketer through information |
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nms528 Thu, 19 Feb 2009 00:39:24 GMT |
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